For people turning a start into a business.

You built something.
Now build the business.

You might have an early product, a service you're trying out or an app you've built with AI. We'll help you find customers, work out your pricing and decide what to do next.

Find your next step Explore the £499 Review

Sound familiar?

You're not stuck. You just need the next step named.

"I know AI could help me, but I don't know where to start or what's worth using."
"I've built something that works, but I don't know if it's ready for real customers."
"I have a product, but I don't know how to reach the right people and get them to buy."
"I have a product, but I need help making it a sustainable business—with the right pricing, finances, funding and foundations."

That's where we come in.

Where would a little help make a difference?

01

Let's find your first customers.

Work out who needs what you're offering, why they would pay and how to reach them.

02

Let's understand what's working.

Learn what people value and what helps them come back.

03

Let's choose what to do next.

Make a practical plan for where to put your time and money.

Business Builder Review

Show us what you've built. Leave knowing what to do next.

£499 + VAT

Bring what you've built, the questions you have and the things you're stuck on. We'll work through it together and give you a clear plan.

What's included

  • An upfront review of what you've started, who it is for, your pricing and the information you already have.
  • A 75-minute working session with a member of the FatFish team.
  • Three priorities and a practical 30-day action plan.
  • One follow-up email to clarify the recommendations.

The Review helps you decide what to do next. Customer interviews, building work, marketing delivery and ongoing support are separate services.

A standalone review. No obligation to book further work.
Book your £499 Review
The FatFish founder — the person you'll work with

The founder you'll work with

You'll be working with me.

Hi, I'm David Lane, the founder of FatFish Ventures. I've spent two decades helping people turn half-built ideas into real businesses, and I'd like to help with yours.

“FatFish Ventures brings together business strategy, technology, marketing and analytics. We work with technical and non-technical founders who have already made a start.”

I've spent 20 years helping people build businesses, bringing together technology, marketing and commercial thinking. I earned my degree in AI 23 years ago, and today I help founders make practical use of these tools alongside the fundamentals: finding customers, pricing their offer and understanding what works.

Through FatFish, I bring that experience to whatever you've started, with clear advice, hands-on support and no expectation that you have a technical background.

Let's find your next step.

Tell us where to send your free getting started guide - practical steps for whatever you've started.

Free getting started guide. No spam - unsubscribe any time.

Prefer a working session? Explore the £499 Review.